What does ‘luxury’ really mean?

Posted 18th August 2014

What does ‘luxury’ really mean?

What does ‘luxury’ really mean?

The word ‘luxury’ is probably the most over-used term in our industry!  There are hundreds if not thousands of ski chalets to choose from in the Alps, and virtually all describe themselves as ‘luxury’…  So how do you distinguish between them?  Which chalets are one-star and which are five-star?  Which chalets have the genuine wow factor and which have been overly generous with their ‘luxury’ description.

Luxury, like beauty, is in the eye of the beholder, so it’s a very subjective matter – in fact one person’s luxury may be someone else’s bog standard!  So allow us tell you what we think makes a true luxury chalet and holiday experience….

The Oxford English dictionary defines luxury as:

“A state of great comfort or elegance especially when involving great expense.

At NINE & TENNE we don’t 100% agree with this definition.  We do agree that luxury includes large amounts of comfort and elegance but we don’t think it has to break the bank.  For us, this definition amounts more to ‘extravagance’… whereas ‘luxury’ should be comfort and elegance…. priced accordingly.

Our premium collection of chalets in Chatel have been picked for their individual beauty, style and unique attributes, and we’re confident you will find all of them luxurious, because they’ve all been created with guest’s comfort and enjoyment in mind.  They have plenty of space, natural light, amazing views and stylish interior designs.  Attention to detail is key, with skilled workmanship, natural materials, antique furniture and fine linens blended perfectly with modern technology and 5* facilities.

When it comes to ski chalets, location is also a very important factor.  All of our chalets are based in Petit Chatel, just above the village with breathtaking views and within easy reach of the town and slopes.

Luxury extends beyond the physical properties at NINE & TENNE – with the finest quality service that exceeds your expectations in every area.  The perfect balance of genuine hospitality, local insight and flexibility… all delivered with discreet and friendly professionalism.

There is no genuine star rating system in the ski chalet industry as with hotels or restaurants, and it is not our place to critique.  Ultimately there is no way to prove which chalets fit the description of ‘luxury’ – it’s up to YOU, the customer, to decide.

And based on what our customers tell us each year, we are proud to wear the ‘luxury’ badge, and work hard to constantly improve our offerings to be worthy of the term!

So here’s our own definition of ‘luxury’:

“A unique and exclusive product or service that makes you feel special … that delivers unexpected pleasures above and beyond what is essential or necessary. It exists in the small details that differentiate an experience from the rest.”

We hope our thoughts and understanding of the term ‘luxury’ gives you the confidence to choose NINE & TENNE when booking your next luxury ski chalet holiday.  If you would like any further information please contact us or browse our luxury ski chalets on the website.

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Google Reviews

Tracey Woodcock  March 2018

One of the loveliest chalets we have stayed in, large rooms, private swimming pool. We had food delivered to the chalet so we could eat when we like, shopping was done for us when we arrived. Skis brought to the chalet. Paddy, who owns and runs the chalet, is lovely, friendly,always there to answer questions and run us any where on request, the perfect host. Fabulous holiday with views to die for. X

Stuart YB  April 2018

A beautifully appointed and presented luxury chalet with great views. Paddy & his team (Chris, Becky & Shauna) seamlessly attended to our every need both in the chalet and on the mountain. Thank you for making our week so wonderful. Stuart YB

Jane Freedman  February 2018

La Belle Vache was awesome. The house was beautiful and well-appointed, in a great location. The house is comfortable with great space to hang out, cook, and enjoy the mountains. Paddy was also wonderful, and met our every need and request. He was so helpful with making arrangements so that our ski week was seamless and so much fun. We highly recommend this property and Paddy!

Sophie Pucci  March 2018

We have just spent a fabulous week in Chalet L’Hermitage; absolutely perfect location for families. The level of service was amazing from the start. Paddy arranged everything for us from ski lessons for both adults & children, to ski hire being fitted at the chalet on arrival to booking our lunch on the mountain to make our first day as easy a possible. The team then made our week run seamlessly, catering to our every need. Nothing was too small & everything was delivered with a smile & a laugh......we loved the sociable nature of the service. The food was also fantastic, for both adults & children; really top quality! The chalet was beautiful & clean, with amazing views across the valley & plenty of room for a large group. Thank you so much to Paddy, Chris, Shona, Olivia & Tony for giving us such a wonderful week in the mountains, we really hope to see you again next year!!! X

Fiona Hester  February 2018

We had a really fabulous week at Chalet Aurore - thank you! Naomi, Matt and Becky looked after us so well with the best chalet catering that we've ever experienced (we loved the combination of 'comfort food' nights and four course nights). They were very accommodating of the needs of our group, two younger children wanting to eat earlier some nights and one member of the group with some dietary restrictions. They were also personable, professional and good fun! The chalet is beautiful with very comfortable beds and it was a real treat to find the Molton Brown products. Paddy was always on hand to give advice regarding weather/ski areas/alternative activities etc. Having Matt available to drop us at the slopes and pick us up when we needed it work really well too (although we did manage to nearly ski all the way home on a couple of occasions!) I wouldn't hesitate to recommend Nine & Tenne.

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